iBUZZ is a new entrant invading the entry-level mobile market, under the banner of Vertex Management Solutions Pvt. Ltd. Its distribution and marketing is currently spread across half a dozen states in India. iBUZZ's main focus is on capturing its market share in the low-cost handset segment, with all its products falling in the price-range between Rs. 2,200 to Rs. 4,000. As the competition seems to be heating up in the entry-level segment particularly the dual SIM category, iBUZZ has set its foot on both domains - the dual SIM and QWERTY business phone with the release of iQ-3. The iQ-3 quite daringly follows the ageing strategy of imitating the design aesthetics of a Blackberry business phone, which is already too redundant with the likes ofMicromax Q5C, Byond Q99 and Motorola Charm which we have reviewed earlier.
The iBUZZ iQ-3 in an attempt to distinguish itself from the redundant Blackberry phone imposters, incorporates a flashy yellow-coated plastic strip running across its body-contours, which is hardly pleasing to the eyes. The call answer, call disconnect and the navigation control dial find the exact same spot on the iQ-3, which we have seen on the Byond Q99. Also, the yellow-colour coded special function keys replace the white-colour coded keys on the Byond Q99. Thankfully, the similarities between the two cellphones end here, as the port locations have been altered for good.
